Digital Marketer

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Perf

mance

Marketer

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GTM Strategy Executed

I am a Professional Digital Marketer and Performance Marketer. with 6+ years of experience in building demand generation, lead generation International + India (Tier 1, 2) campaigns, and digital strategies for B2B and IT industries. At Servosys Solutions, I used to handle performance marketing and social media management, scaling engagement by 120% and optimizing CPL across LinkedIn Ads, Google Ads, Microsoft Ads, Meta Ads & X Ads etc.

I see marketing as a bridge between technology and people. I enjoy creating content with strategy, campaigns, and experiences that make complex products easy to understand and adopt. Leading cross-functional teams and working with external partners has sharpened my ability to deliver consistent results while shaping strong brand presence, while considering company vision & mission.

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Years Experience

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GTM Strategy Executed

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Demand + Direct Lead Generating Y-o-Y*

What I Do !

Performance Marketing

Optimized LinkedIn Ads, Google Ads & X Ads to achieve 84% lower CPL and stronger lead quality.

Social Media Management

Increased engagement by 120% and built strong digital presence across LinkedIn, Achieved by combining content strategy, analytics, and creative storytelling.

Webinar + Event Promotion

Generated 200+ leads from high-impact BFSI webinars and industry-leading events.

SEO & Data - Driven Strategies

Increased web visibility by aligning SEO on-page optimization and research-backed content, with user intent and business goals.

Research

Conducted in-depth market research, delivered insights that improved targeting accuracy and reduced marketing spend.

REQUEST FOR MORE

Give me feedback, I really enjoy learning new things

Special Skills

I am very open to learn new things

I believe skills are built over time through practice, adaptability & curiosity. Every challenge helps me refine performance marketing, lead generation, social media, webinar, SEO strategies & research expertise. I stay committed to learning new tools, exploring emerging platforms, and applying insights to deliver meaningful outcomes while improving day by day.

Performance Marketing

90%

90%

Lead Generation

80%

80%
Lead Generation Tools

Social Media Management

90%

90%

Webinar + Event Promotion

85%

85%
Webinar tools

Marketing Automation

85%

85%

Search Engine Optimization

75%

75%

Keyword Research

90%

90%

Competitor Research

90%

90%
Research

Designing & CMS

75%

75%

Content Ideation

90%

90%

SERVOSYS SOLUTIONS

Sr. Digital Marketing Specialist

2024 - Present

Infinity Advertising & iTechAxis IT Pvt. Ltd.

Digital Marketing Specialist

2023 -2024

AkROS DESIGNS Pvt. LTD.

Digital Marketing Executive

2020 - 2022

Global tech solutions pvt. ltd.

International Account Executive (APAC)

2018

My Experiences

Let's work together, I'm open for part time / freelance

With 6+ years of experience in digital marketing, I have worked across organic & paid International + India (Tier 1,2) campaigns, SEO, social media, and demand generation. From agency roles to leading marketing at Servosys Solutions, each step has strengthened my adaptability, problem-solving, and ability to align business goals with measurable digital outcomes.

M J P R U, Bareilly

MBA - Marketing

2021 - 2023

Dr. A P J ABDUL KALAM UNIVERISTY, LKO

B.Tech - Mechanical Engineering

2015 - 2019

My Education

I built my foundation with an MBA in Marketing

I completed my MBA in Marketing, which gave me a strong base in strategy, branding, and analytics. Beyond academics, I keep expanding my knowledge through certifications, industry events, and continuous learning to stay updated with evolving digital and marketing trends.

LINKEDIN

LinkedIn Marketing Expert

LinkedIn Marketing Strategy

LinkedIn Marketing Fundamentals

LinkedIn Content & Creative Design

LinkedIn Marketing Measurement

LinkedIn Sales Navigator

2025

GOOGLE

Digital Marketing with Google Tools

Search Ads Specialist

2025

MICROSOFT

Microsoft Advertising Expert

Search + Display + Retail Ads Specialist

2025

SEMRUSH

Keyword Research Essential

Crafting a Winning SEO - Strategy

2025

UDEMY

Digital Marketing Complete Course 27 in 1

My Certification

I invest in certifications to stay ahead in digital marketing journey

I have pursued multiple certifications to stay current with digital trends and tools. I hold certifications from LinkedIn, Google, Microsoft, Semrush and Udemy, covering areas like performance marketing, SEO, analytics, and content strategy. These programs sharpen my skills and help me apply industry knowledge effectively.

Achievements

Proven outcomes across digital campaigns and performance-driven marketing strategies, enabling measurable business growth. Successfully delivered consistent Y-o-Y improvements in lead generation and engagement, with performance peaks achieved when all operations and campaigns were aligned as per monthly plan.

*Note: The Y-o-Y lead growth directly depended on simultaneous execution of planned operations, and the achievement numbers were realized when every element—from campaigns to operations with the planned budget — worked in sync.

2025

IT Industry / B2B Industry

23-24

Digital Marketing Agency –  the tech division of Infinity Advertising

20 - 22

Event Exhibition Partner & Marketing Agency

2018

IT & SaaS Industry

Testimonials

Over the years, I had the privilege of working with inspiring leadership, colleagues, and clients. Their words reflect the collaboration, results, and impact we have achieved together.Here are a few of their thoughts on my work.

LEADERSHIP
Head of Marketing - Servosys Solutions

    Amit Kumar
    Amit Kumar

    Head of Marketing - (Servosys Solutions)

    Working with Shubham is an asset, and that too; not only for the team but for the whole organization. His zeal of learning new things and applying his knowledge makes him the perfect "Go-Getter". I cherish his positivity towards doing new things, and appreciate his efforts of achieving more than the expected. His attitude during the challenging time-lines/tasks sets him apart from everybody else.

    LEADERSHIP
    DGM - HR of Servosys Solutions

      Namrata Singh
      Namrata Singh

      DGM - HR (Servosys Solutions)

      I appreciate Shubham for his dedication and creativity in the marketing team. He consistently brings fresh ideas to campaigns and handles his responsibilities with professionalism and precision. His collaborative nature and eagerness to learn make him a valuable team member.

      LEADERSHIP
      DIRECTOR - Akros Designs

        Ishani Singh
        Ishani Singh

        DIRECTOR - (Akros Designs)

        Shubham's journey with us at Akros Designs and quickly grew into his role. He learned fast, handled different platforms with ease, and showed a lot of initiative. His willingness to take on challenges and find solutions made a real difference to our projects.

        LEADERSHIP
        CEO - Infinity Advertising & ITechAxis IT

          Harish Chandra
          Harish Chandra

          CEO - (Infinity Advertising & ItechAxis IT)

          At Infinity Advertising, Shubham worked closely with clients and always kept their needs front and center. He had a clear way of communicating that helped avoid confusion and built strong client relationships. I found him dependable and focused on delivering what was promised.

          WHITE-LABEL AGENCY
          Co-Founder - The SEO Byte

            Faizan
            Faizan

            Co-Founder - (The SEO Byte)

            I’ve worked with Shubham on multiple performance marketing and social media projects, and he consistently delivers results. He’s proactive, communicative, and focused on driving real growth — a reliable professional I’d gladly recommend.

            Every Frame Has a Story

            I Work With Purpose. Have a project in mind? Let’s connect and create something impactful together.

            EMAIL

            Shubham.rana2728@gmail.com

            PHONE

            +91-9519224455