The Silent Shift in B2B Marketing: Paid Ads are no longer optional

B2B Marketing

The Silent Shift in B2B Marketing: Paid Ads Are No Longer Optional Introduction B2B marketing has entered a new phase. Not because marketers want it to—but because the market demands it. Longer sales cycles, cautious buyers, and revenue pressure have changed how B2B firms go to market. Traditional word of mouth marketing and organic channels […]