My Passion in Action
Performance Marketing
Planned and executed paid campaigns across LinkedIn Ads, Google Ads, Meta, X, and Bing for multiple brands. Worked on diverse ad formats, audience testing, and creatives to drive qualified leads across India (Tier 1 & 2) and international markets.
Social Media Management
Managed and scaled brand presence across LinkedIn, Meta Business Suite, YouTube, Reddit, and outreach tools like HeyReach.io. Focused on consistent messaging, audience engagement, and platform-specific content to build long-term brand visibility.
Lead Generation
Built monthly and quarterly pipelines using Sales Navigator with deep prospect research via Lead IQ and Account IQ. Used tools like Saleshandy, SignalHire, Apollo.io, and Clay to support outbound efforts and maintain a steady flow of sales-ready leads.
Webinar + Event Promotions
Planned and promoted webinars and virtual events with a demand-generation approach, driving 100–200+ relevant attendees per session. Focused not just on registrations, but on attracting the right audience aligned with the brand’s niche and goals.
SEO Strategies & Data - Driven
Worked closely with internal teams and external stakeholders to plan and execute organic growth strategies. Leveraged in-depth SEO parameters, analytics, and performance insights to improve visibility, rankings, and content effectiveness.
Research
Continuously tracked competitors to understand their ad strategies, keyword focus, creatives, and digital presence. Used research insights to refine campaigns, improve positioning, and stay ahead across paid and organic channels.