Performance Marketing
Overview
At Servosys, the product is high-ticket and enterprise-grade — which naturally comes with a long sales cycle and the need for strong brand trust. Coming from an agency background, I clearly understood how digital presence directly supports business credibility.
My goal is simple: Build digital trust. Generate demand. Convert that demand into qualified leads.
Companies
Servosys Solutions
Infinity Advertising & Clients
iTechAxis IT & Clients
Akros Designs & Clients
Challenges
When I joined, most marketing efforts were concentrated on direct lead generation, while brand awareness and top-funnel activities received minimal attention.
- Explaining the full-funnel marketing approach with real-world examples and case studies.
- Showing how strong brand awareness improves lead quality, buying intent, and lowers CPL over time.
- Highlighting that high CPLs in past agency-run campaigns were caused by poor targeting and weak audience research.
- Partnering with Sales and Inside Sales to define our Ideal Customer Profile (ICP) and build accurate audience personas.
Process
I built full-funnel campaigns focusing on 3 stages – Awareness, Consideration, Conversion.
Brand Awareness : LinkedIn, Google, Micrososft & X
Consideration: Webinar promotions, downloadable assets, carousel ads
Conversion: Search Ads (Google), Lead Gen Forms, Document Ads and Sales Navigator outreach
My process for LeadGeneration included:
- Using Sales Navigator data to create remarketing lists and narrow LinkedIn targeting.
- Running Search Ads with Lead Gen Forms for bottom-funnel intent capture.
- Leveraging multi-channel campaigns during high-sales quarters for maximum reach.
- On Microsoft Ads, allocating budget based on sales quarter patterns and channel ROI.
- Using SmartLinks in LinkedIn to track user behavior and engagement more accurately
Achievements
- Generated 45–50+ Sales-Qualified Leads (SQLs) via LinkedIn and Google ads.
- Reduced Cost Per Lead (CPL) by optimizing campaign structure, targeting, and creatives.
- Reached 10,000+ relevant companies through brand with the High-Intent awareness campaigns on LinkedIn and Twitter.
- Captured 200+ leads from webinar promotions using paid ads and retargeting.
- Promoted case studies, customer wins, and reports to build credibility with target accounts like Banks & NBFCs Leadership
- Leveraged Sales Navigator and lead form data to refine targeting and improve lead quality.
- Allocated budgets strategically across Google, LinkedIn, and Bing based on sales cycle and industry intent.