Social Media Management

Overview

At Servosys, I led the complete social media strategy — with a strong focus on LinkedIn. As the Super Admin, I was responsible for building the company’s digital presence. When I joined, social media posting lacked structure — content went live in an ad-hoc manner without a set schedule. I introduced a structured content calendar, ensuring consistent posting and a strategy that the whole team could follow.

Companies

Servosys Solutions
Infinity Advertising & Clients
Akros Designs & Clients
ItechAxis IT & Clients

Challenges

No content calendar in place — posts were irregular and reactive.
Limited understanding of how consistent posting contributes to business outcomes.
Previous agency-led campaigns delivered poor ROI, with cost per follower as high as ₹80+.
No clear mix of content types or audience engagement strategy.
Internal teams had minimal involvement in the content process, leading to missed collaboration opportunities.

Process

Built a Social Media Calendar from scratch — categorized into:

Tech Content: Product feature posts, case studies, solution insights, eBook snippets, newsletters, and blog highlights.
Non-Tech Content: In-house events, announcements, onboarding, festive/holiday trends, and partnerships to boost employer branding.

Team Alignment:

Assigned calendar tasks to different team members to ensure each person contributed to content creation, planning, or promotion.
Improved internal collaboration and brought consistency to content flow.

Engagement Boost Tactics:

Sent push notifications to employees to boost post reach and interaction.
Followed and interacted with target company pages to increase visibility and credibility.
Launched LinkedIn Live webinars, bringing in 100+ soft leads per session through expert-driven engagement.

Follower Growth & Optimization:

Grew followers via both organic strategies and LinkedIn Follower Ads.
Used targeting and content sequencing to ensure relevant and high-quality follower base.

Achievements

Increased social media engagement by 120%, including reactions, shares, page visits, and newsletter subscriptions.
Achieved 1,500+ new LinkedIn followers per month during campaigns.
Reduced cost per follower to ₹5, compared to ₹80+ from earlier agency-led campaigns.
Built and implemented the first structured content calendar — improving planning, consistency, and execution across the team.
Managed and promoted LinkedIn Live webinars, generating 200+ leads per session.
Boosted thought leadership presence through regular tech-focused posts and subject-matter expert contributions.