Lead Generation
Overview
At Servosys, lead generation was about more than just capturing contacts — it was about identifying buyers with genuine intent. I managed end-to-end lead generation operations, combining LinkedIn Sales Navigator, email marketing, and SEO-driven website strategies to create a scalable system that directly connected marketing efforts with sales outcomes.
Company
Servosys Solutions
ITechAxis IT & Clients
Akros Designs & Clients
Challenges
- No structured process to use LinkedIn campaign data beyond ad delivery.
- Email marketing lacked personalization and industry-relevant messaging.
- Website content visibility was low, limiting organic lead generation.
- Off-page SEO was minimal due to compliance restrictions, affecting discoverability.
- Coordination between marketing, sales, and external SEO vendors needed improvement.
Process
- LinkedIn Sales Navigator + Campaign Data
After running paid LinkedIn campaigns, I manually scraped key engagement data (company, job title, interactions).
Utilized this data inside Sales Navigator to:
- Analyze lead intent
- Engage through connection requests
- Build lookalike audiences for retargeting
- Helped bridge the gap between marketing-generated leads and sales-qualified accounts.
2.Email Marketing with AI-Driven Content
Leveraged prompt engineering skills to write smart, personalized cold email sequences.
Tailored content around:
- Industry-specific pain points
- Product features aligned with buyer intent
- Warm, non-spammy tone to increase open and reply rates
- Focused on value-first messaging, especially for CXOs and decision-makers.
- Website Optimization & Content SEO
With my agency experience, I contributed to:
- Content planning
- Proofreading
- SEO-aligned content development
- Collaborated with the design and website dev team to improve page structure and CTA flow.
- Managed external SEO partners to handle Off-Page SEO (due to internal compliance constraints).
- My combined efforts helped increase monthly inbound leads from 8 to 40+, all through content + SEO strategy.
Achievements
- Leveraged LinkedIn Sales Navigator to convert ad engagement into outreach-ready prospect lists.
- Designed personalized email sequences tailored to buyer personas using targeted hooks.
- Increased inbound leads from 8 to 40+ per month through SEO and content improvements.
- Aligned internal teams and external SEO vendors for consistent messaging and execution.
- Created a reusable LinkedIn post-campaign targeting system to help sales focus on high-intent prospects.