Research
Overview
I make research a continuous process that fuels every digital marketing initiative. From SEO and paid campaign targeting to content themes and event planning, I gather and analyze insights from keywords, market trends, competitor strategies, and audience engagement patterns. This structured research ensures our campaigns remain relevant, competitive, and results-driven.
Companies
Servosys Solutions
Akros Designs & Clients
ITechAxis IT & Clients
Challenges
- Research activities were scattered without a central, repeatable framework.
- Limited visibility into competitor campaigns and market trends, leading to reactive rather than proactive planning.
- Inconsistent integration of research into content, creative design, and event planning.
Research Ops
- Keyword Research (SEO + Paid Campaigns)
- I research intent-based keywords for both website content and paid ads.
- Segmented keywords by product categories, pain points, and funnel stages to target the right audience at the right moment.
- Optimized keyword strategy to improve visibility, CTR, and lead quality.
- Market Research
- Studied top industry players (global and Indian DPA/BPM vendors) to identify:
- What content they are pushing.
- Product narratives gaining traction.
- Webinar and event topics with high engagement.
- Used this research to shape our own content themes and LinkedIn Live topics, aligning with industry momentum.
- Competitor Ad Campaign Research
- Monitored competitors via Meta Transparency Center, LinkedIn Ads Library, and Google Ads Preview Tools.
- Analysed: Ad frequency and creative repetition to gauge performance.
- Ad copy structure, CTA placement, and formats used.
- Targeting insights like location or job title preferences.
- This helped us fine-tune our creative strategy, build better ad sequences, and identify gaps they’re not covering.
- Content & Creative Research
- Focused on “scroll-stopping” post ideation that maintains our brand tone and visual identity.
- Balanced trend-based content (festivals, industry themes) with our tech-driven narratives.
- Maintained brand consistency in all creatives — fonts, color palette, tone, and message.
- Webinar & Quarterly Content Planning
- Researched content themes by reviewing:
- Industry reports.
- Competitor blogs, videos, and newsletters.
- Audience response to similar formats.
- This helped plan quarterly webinar topics, ensuring every session was timely, relevant, and value-driven.
- Event Intelligence & Preparation
- Proactively tracked upcoming industry events, CXO roundtables, tech expos, and summits.
Identified:
- Which companies are attending or exhibiting.
- What kind of tech solutions they’re exploring.
- Helped prepare demo narratives, booths, and marketing collateral aligned with potential enterprise needs.
Achievements
- Established a structured research process covering keywords, market trends, competitor ads, and creative performance.
- Improved keyword targeting for both SEO and paid campaigns, resulting in better visibility, CTR, and lead quality.
- Identified webinar and content themes aligned with high-engagement industry topics.
- Fine-tuned creative strategy using competitor ad insights, improving scroll-stop rates and engagement.
- Enhanced event preparation by mapping industry calendars and tailoring demos/collateral to audience interests.
- Created a consistent flow of intelligence updates for the team, enabling proactive campaign planning instead of reactive execution.