Akros Designs
Overview
Contributed to event marketing, campaign management, and digital outreach, while collaborating with cross-functional teams to enhance brand positioning and visibility in local and international markets.
Industry
Event Exhibition Partner & Advertising Services
Year
2020 - 2022
Main Goal
The focus of performance marketing, social media, and digital strategies was to:
Promote brand visibility through integrated campaigns.
Optimize paid media performance across Google, Meta, and LinkedIn.
Collect and analyze event data to identify new opportunities.
Develop content and outreach strategies with the creative team.
Engage stakeholders to strengthen partnerships and visibility.
Improve client outreach and response through targeted mailers.
Achievements
- Successfully managed exhibitions and events for brand exposure.
- Increased engagement through improved content & campaign strategies.
- Drove higher campaign ROI through paid and organic channels.
- Improved client targeting with refined audience segmentation.
- Enhanced brand positioning in competitive event markets.
- Strengthened external stakeholder engagement and partnerships.
Responsibilities Handled
- Event research and data collection.
- Paid & organic campaign management.
- Social media management and content collaboration.
- Client behavior analysis to refine campaigns.
- Stakeholder coordination and brand communication.
- Campaign reporting and optimization.