SHUBHAM RANA

Let's Talk
ItechAxis IT

ITechAxis IT

Overview: Tech Division of Infinty Advertising

Worked with diverse clients from industries like IT, B2B, e-commerce, real estate, ed-tech and white-label agencies, helping them craft data-driven digital marketing strategies and achieve measurable business growth.

Industry

Advertising Services

Year

2023 - 24

Main Goal

  • Through performance marketing, social media, lead generation, and digital marketing strategies, the focus was to:

    • Develop tailored campaigns to maximize ROI across Google, Meta & LinkedIn.

    • Drive brand awareness and engagement via optimized social media strategies.

    • Generate high-quality leads using paid & organic methods.

    • Provide actionable insights through market, competitor & keyword research.

    • Design content strategies that increased reach and conversions.

    • Optimize campaign performance using analytics and reporting tools.

Achievements

  • Successfully scaled client PPC campaigns, improving CTR & conversions.
  • Increased organic visibility and follower growth on multiple platforms.
  • Delivered measurable lead generation outcomes for diverse industries.
  • Designed and implemented SEO strategies that improved rankings.
  • Built effective content and email marketing workflows for clients.
  • Enhanced client decision-making with detailed competitor and market insights.

Responsibilities Handled

  • Strategy creation & execution for digital campaigns.
  • PPC management (Google Ads, Meta Ads, LinkedIn Ads, X Ads).
  • Market, keyword & competitor research to guide campaigns.
  • Social media content planning and execution.
  • SEO optimization and performance reporting.
  • Client interaction, reporting, and value-driven consulting.