1. Cross-Team SEO Alignment

• Collaborated with our web development team and external SEO vendors to streamline ongoing SEO tasks.
• Acted as the bridge between marketing goals and technical execution, ensuring alignment with our lead-generation objectives.
• Monitored deliverables and performance to keep partners accountable and achieve faster outcomes.

2. Weekly Website Audits

• Conducted weekly SEO health checks using tools like Google Search Console and SEMrush.

3. Reviewed and optimized:

• Core Web Vitals & Page Speed
• Broken links, crawl errors, and redirect issues
• Mobile usability and indexing issues
• Ensured our technical SEO remained on track and compliant with Google’s algorithm updates.

4. On-Page SEO Management

• Personally managed on-page SEO with internal teams:
• Keyword-rich content structuring
• Header tag optimization (H1-H6)
• Internal linking strategy
• Meta tags & schema markup
• Worked on improving user experience, bounce rate, and average engagement time, leading to better rankings and organic conversions.

5. Keyword Ranking Monitoring

• Targeted high-intent, solution-based keywords to position our products where the audience was actively searching.
• Tracked keyword performance across product segments and adapted content strategy accordingly.
• Focused on long-tail and mid-funnel keywords to attract decision-makers and convert them faster.