Servosys Solutions
Overview
Servosys Solutions is a software development company that builds automation platforms for banks and financial services. Their products — ServoStreams (BPM platform) and ServoDocs (Document Management System) — help large companies improve their internal processes, reduce manual work, and speed up customer service.
Industry
IT
Year
2024 - Present
Main Goal
- Digital marketing was fully outsourced, with little visibility into what was actually working. Leads were costing far more than they should.
- Heavy dependence on the agency meant slow turnarounds and limited control over campaigns.
- Social media growth—especially on LinkedIn—was slow, expensive, and hard to justify.
- No internal strategy aligned with business goals; we were reacting instead of planning.
- Great events like webinars and CXO roundtables weren’t promoted effectively, so the ROI was unclear.
With rising lead costs, unclear ROI, and reliance on external hands for execution, leadership knew it was time for a change.
Achievements
- Boosted social media engagement by 120% in 6 months with stronger content and posting strategy.
- Generated 200+ soft leads per event via webinars, events, and live sessions.
- Delivered 45–50+ per campaign quality leads through LinkedIn and Google ads.
- Brought in 35–50+ per month organic leads using Sales Navigator and website forms.
- Grew LinkedIn followers by 1,500+ per month through organic and paid efforts.
- Managed end-to-end digital presence for Customer Meets, CXO Roundtables, and Fireside Chats.
- Built brand visibility in 10,000+ per month target companies via awareness, consideration, and conversion campaigns.