I created a complete 8-step system for organizing webinars that consistently attracted qualified attendees and generated demand:

Topic Finalization + Product Relevance

• Identified webinar themes based on key product features and industry trends.
• Ensured the topic aligned with current sales goals or awareness needs.

Creative Direction & Design

• Shared design references and messaging with the creative team.
• Finalized a series of 6–7 banners to keep the promotions fresh during the 2-week campaign window.

LinkedIn Event Setup

• Created and published a LinkedIn Event page with confirmed dates and times.
• Used organic reach + paid promotion to expand visibility and drive RSVPs.

Webpage Creation & Flow

• Designed the Webinar Landing Page (What you’ll learn, agenda, speaker details, CTA).
• Set up a Thank You Page with next steps or follow-up content.
• Integrated forms for email capture and campaign tracking.

Mailer Content + Execution

• Wrote and executed targeted email campaigns — including invite mailers, reminders, and post-event thank-you notes.

Paid Campaigns

• Promoted the webinar via LinkedIn Ads and Google (Display/YouTube if needed) to our ICP audience.
• Used a combination of engagement, video, and conversion-focused creatives.

Live Event Execution

• Worked with third-party platforms like StreamYard, Webex, Microsoft Teams, and Zoom based on the webinar type and host preference.

 

• Created on-screen overlays, branded frames, and intro visuals to make the session more polished and professional.

Post-Webinar Flow

• Shared recordings, captured leads, and enabled the sales team with intent-based attendees.

 

• Analyzed data for improving future campaigns.